People sometimes ask why is the cost of gluten free & free from foods higher than 'normal' foods. Reasons are the cost of securing and testing so many different safe ingredients needed to create great bread and baking.
It's one thing to make a dozen muffins for tea-time. But how do you make a few thousand a day? Brainstorming, testing, failing, succeeding and going back to the drawing board is all in a day's work for Kinnikinnick's Innovation Manager.